At the kickoff of a six-day campaign swing through Iowa, there's no mistaking which voters Ted Cruz is trying to reach — evangelicals.
King's Christian Bookstore in Boone was the first of 28 stops this week. Before he began his pitch, he cited Scripture he saw on the wall.
"I was looking up and seeing Joshua 24:15 on the wall: 'Choose you this day whom you will serve. As for me and my house, we will serve the Lord.' "