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The new business will focus on growing media rights and sponsorship revenue, and will be lead by Endeavor CEO Ari Emanuel. Vince McMahon, executive chairman at WWE, will serve in the same role.
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This will be Trump's second sporting event in the span of a week. The president's connections to UFC go back to at least 2001.
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Slice parlayed videos of his street fights into a career as an MMA fighter. He reportedly died Monday at a Florida hospital of as-yet-undisclosed causes.
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The fighter has won her last three title bouts in under a minute, published a popular memoir and starred in two blockbuster films. All in a year's work for one of the most dominant athletes alive.