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At its peak, 24 million basketball fans tuned in to watch the women's championship between Iowa and South Carolina, making it the most-watched basketball game since 2019.
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The men's Huskies team is the first to win the NCAA basketball tournament back-to-back since the University of Florida in 2006 and 2007.
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The undefeated Gamecocks won their third NCAA title, and denied Iowa star Caitlin Clark's last chance at the ring. Even with the league's top player, Iowa was no match for South Carolina's teamwork.
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Friday's semifinal averaged 14.2 million viewers, making it the most-viewed women's basketball game on record and the largest audience for an ESPN basketball broadcast.
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North Carolina State's unlikely run in this year's NCAA tournament has been propelled by their charming star DJ Burns Jr., whose big size and big personality have made him a fan favorite this March.
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Iowa and LSU drew the second-largest audience for any basketball game on ESPN since 2012, the network said. Reese said Wednesday that like Clark, she will leave college for the pros.
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Caitlin Clark, the all-time NCAA Division 1 basketball scoring leader, led the Iowa Hawkeyes to victory Monday night, scoring 41 of the team's 94 points in their rematch against LSU.
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Steve Lutz was announced as the Cowboys’ 21st head coach on Monday.
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Monday's game won't end with a championship ring, but the stakes are still high. The matchup between two of college basketball's biggest stars will determine who will advance to the Final Four.
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With NCAA brackets formed, the college basketball tournaments dubbed March Madness because of its drama begin this week. Here are some highlights to watch for as the men's and women's games begin.