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The beermaker says it will end the practice known as tail docking after it came under pressure by animal rights group PETA.
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The company lost big sales in the U.S. after the boycotts over its collaboration with a transgender influencer. CEO says things have now stabilized "with signals of improvement" for the brand.
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Mulvaney, a trans influencer, says she waited for things to get better: "But surprise! They haven't really." Sales of the beer tanked after conservatives blasted Bud Light's sponsorship.
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Bud Light, under fire from conservatives on social media for a promotion with a trans influencer, has seen its sales slip. But studies of other boycotts showed that negative impacts didn't last long.
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For the first time in 38 years, Anheuser-Busch will not advertise its Budweiser beer brand during the Super Bowl. The company will instead donate the money to COVID-19 vaccine efforts.