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Grammy Nominations In Hand, Bon Iver Releases Its First Video Since 2012

On Wednesday, Bon Iver was nominated for four Grammy Awards, snagging nods for record of the year (for "Hey, Ma"), as well as album of the year, best alternative music album and best recording package for i,i. Now, the Wisconsin band has unveiled a thoughtful new video for "Naeem," marking Bon Iver's first official foray into music videos since 2012's "Beth/Rest."

The video is a collaboration with Barcelona-born director AG Rojas, who taps into themes of connection, family and personal growth that run throughout both "Naeem" and i,i.

"'Naeem' is concerned with the potential for inter-generational healing, and how we choose to engage with that potential," Rojas says. "All my admiration and love to Cynthia Rodriguez and her child, Azul, who brought this idea to life, and to Bon Iver for amplifying it."

i,i is out now via Jagjaguwar.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

Stephen Thompson is a writer, editor and reviewer for NPR Music, where he speaks into any microphone that will have him and appears as a frequent panelist on All Songs Considered. Since 2010, Thompson has been a fixture on the NPR roundtable podcast Pop Culture Happy Hour, which he created and developed with NPR correspondent Linda Holmes. In 2008, he and Bob Boilen created the NPR Music video series Tiny Desk Concerts, in which musicians perform at Boilen's desk. (To be more specific, Thompson had the idea, which took seconds, while Boilen created the series, which took years. Thompson will insist upon equal billing until the day he dies.)
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