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Are we witnessing the end of a digital media era? Author Ben Smith thinks so

The cover of "Traffic" by Ben Smith. (Courtesy of Penguin Press)
The cover of "Traffic" by Ben Smith. (Courtesy of Penguin Press)

Here & Now‘s Peter O’Dowd speaks with Ben Smith — former editor-in-chief of BuzzFeed News, current editor-in-chief of Semafor, and author of the new book “Traffic: Genius, Rivalry and Delusion in the Billion-Dollar Race to Go Viral” — about why he thinks we’re seeing the end of an era in digital media.

Book excerpt: ‘Traffic: Genius, Rivalry and Delusion in the Billion-Dollar Race to Go Viral’

By Ben Smith

Excerpted from “TRAFFIC: Genius, Rivalry, and Delusion in the Billion-Dollar Race To Go Viral” Copyright © Ben Smith, published by Penguin Press, an imprint of Penguin Random House.

 

This article was originally published on WBUR.org.

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