© 2021 KOSU
Play Live Radio
Next Up:
Available On Air Stations

Super Bowl LVI ads get advanced hoopla treatment

Super Bowl marketing has been in full swing for several weeks now.

Brands have blanketed YouTube and social media with ad previews, trailers and teasers — all in hopes of getting more bang for their millions of bucks, says Here & Now media analyst John Carroll.

This article was originally published on WBUR.org.

Copyright 2022 NPR. To see more, visit https://www.npr.org.

Hey! Did you enjoy this story? We can’t do it without you. We are member-supported, so your donation is critical to KOSU's news reporting and music programming. Help support the reporters, DJs and staff of the station you love.

Here's how: