Oklahoma Public Radio listeners are affluent, cultural, upscale and educated; they are the early adopters in the marketplace, the "movers and shakers" in our communities, and they are whom oklahoma businesses want as their customers.

70% of public radio listeners say they are more likely to buy/use the goods and services of a company that supports public radio than the goods and services of a company that does not.

80% of public radio listeners say their opinion of a company is more positive when they know that company supports public radio, in part because they believe companies that fund public radio do so because they want to make a chritable contribution to public interest.

61% of National Public Radio (NPR) listeners are between the ages of 18 and 49.  Adults 45-54 make up the largest subgroup of total listeners comprising 27% of the total market.

47% of NPR listeners report annual household income to be $75,000 and higher.

59% own a home valued at $100,000 or more and they are more likely to purchase luxury items to furnish their homes.

Oklahoma Public Radio listeners are more likely to invest than the general public; 26% own IRA's, 42% own securities and 11% invest in real estate.

* Data through MRI Fall 2001

Just as marketing is an important part of any successful business, corporate underwriting is an important part of Oklahoma Public Radio.  It is truly a partnership in which we work together to reach a common goal: the growth of our business.

For more information, contact Don Crider  at 1-800-228-4678